If you do not take control of your own tribal image, someone else will. And then you, your leadership, and your people will be left to react, respond, and remain at the mercy of external forces.
But when you take control, you seize the opportunity to harness the power of your tribal heritage, traditions, and values to help secure the future of your people and your community.
Begin building credibility
All across the country, tribal governments spend huge sums on marketing and public relations for their casinos, their broader business operations, and their individual projects and developments. But the most successful tribal governments know that investments in the image and PR of the tribe itself—its history, its people, and its investments and contributions to the broader community—build the kind of credibility that is necessary to succeed over time.
That credibility is critical in order to reach today's increasingly skeptical consumers, voters, and members of the public at large, because they are finding advertising and other messages less credible. The more credibility you have as a tribe, the stronger your position will be in dealing with local, state, and federal governments; in reaching out to consumers and patrons of your businesses; in securing support for your issues and local initiatives; and in dealing with the media who so rarely treat you with fairness and respect.
Build respect and regard for your tribe
You can take control of your image right now and begin building the credibility you need to build respect and regard for your tribe. To fight back against hostile voices and unseen adversaries that threaten your people. And to secure your tribe's long-term economic future.
The Ho-Chunk Nation
Visuality has helped the Ho-Chunk Nation make great strides on a number of key issues.
Groundbreaking and Effective
Media partnerships and sponsorships can emphasize your tribal heritage and values.
Generate positive tribal press coverage
Maintain a steady, aggressive PR and earned media operation.